Customer experience and behaviour expert — on what actually drives buying, loyalty and consumer trust.
Amanda Stevens is an Australian customer experience strategist and author whose work focuses on the behavioural mechanics that actually drive buying decisions, customer loyalty and consumer trust. The perspective is shaped by decades of research, advisory work with major Australian brands and a long body of writing on women as consumers.
Her keynotes translate behavioural research into specific, immediately practical content for marketing, sales and customer experience teams. Audiences leave with a clearer sense of what genuinely shifts customer behaviour and where most organisations are wasting effort. The content is direct, evidence-led and refreshingly free of agency-speak.
For event organisers, Amanda is a strong fit for marketing conferences, retail and consumer events, sales kickoffs and in-house programs where the brief is substantive customer experience and behavioural content for senior teams.
Amanda Stevens is a keynote speaker based in Queensland who speaks on customer service, sales and women in business. Book through Executive Speakers Australia.
Why personalised customer experiences are the key to brand building in a new world
In an era of data saturation and peak behavioural predictability, consumers are now used to, and in fact expecting, brands to pre-empt their needs.
Anticipatory marketing enables consumers to be highly targeted and served with personalised content, offers and messaging but has the artificial overtaken the intelligence?
In this new keynote from Consumer Futurist Amanda Stevens, she explores how the evolving expectations of consumers at different life stages call for a segmented approach. She also outlines a proven blueprint for harnessing the best of high-tech and the best of high-touch to deliver customised experiences that are less predictable, more meaningful and result in long-term customer loyalty.
Finding your most courageous self
You can't always be strong, but you can always be brave.
This is the mantra from Amanda Stevens in her new keynote, which is a personal account of what it takes to build long-term resilience by stepping outside your comfort zone a little each day.
With her trademark humour and storytelling style, Amanda shares powerful tales from her own journey and outlines practical tools for overcoming adversity and trauma. She provides breathtakingly simple yet memorable strategies that can be drawn on professionally and personally.
This keynote is real, uplifting and inspiring and will leave the audience motivated to define and implement their own version of everyday bravery.
Good brands have satisfied customers. Great brands have raving fans
Decoding the science of advocacy, Amanda explores why your existing customer base is possibly the greatest hidden asset in any business and outlines a plan to create a brand that customers willingly and enthusiastically rave about. She presents a customised approach for harnessing brand advocacy in a post-digital age and why the combinations of high tech and high touch is the next frontier in brand disruption.
Your audience will learn:
* How to cultivate customer centricity from the inside out.
* Why developing brand advocates is the fastest and most effective way to scale a brand.
* The shift from word-of-mouth to word-of-mouse and the opportunity it presents.
* How to identify the cultivate brand advocates and how to make the multiply.
* The six keys to creating a memorable customer experience worth raving about.
How can you create antidotes to disruption and build an enduring brand?
With consumer expectations changing as a result of COVID-19 and 2020’s challenges, a shifting landscape requires business owners and marketers to think differently when it comes to brand-building. Now is the time to think differently, to show true business bravery and to think in EPIC terms - not necessarily just in scale but in character. In this presentation Amanda outlines a customised blueprint for how any brand can be built to last.
Your audience will learn:
* The key characteristics of brands built to last.
* Why striving for EPIC has never been more critical.
* A 12 point blueprint for building an EPIC brand.
* Why expertise and thought leadership are more important than your product or service.
* The secrets of creating a brand positioning that captures the hearts and minds of your customers.
* How to create a culture of innovation and make decisions that are insights-driven.
* How to deliver a consistently EPIC experience.
How can your brand be part of the retail revival and maintain relevance in a post-pandemic world?
The reatail sector is Amanda's pet passion. Combining the latest research with a proven process for attracting, retaining and maximising a loyal customer base, Amanda presents a plan for creating a post-pandemic revival in-store experience and innovative marketing strategies for the modern age. With passionate and meaningful insights, Amanda is able to motivate, inspire and invigorate any retail group.
Your audience will learn:
* The new rules of retail and how to calibrate your brand to maximise profits.
* How to anticipate the changing needs of the retail sector and what it means for all brands.
* The five emerging trends for the retail sector and what it means for all brands.
* The six proven strategies that any retailer can implement immediately for growth.
Amanda was brilliant. The perfect mix of professionalism, entertainment and insight. Our crowd was predominantly tourism and hospitality operators and stakeholders, and they were totally hooked on what she said. We've even been told by some of the operators that they've already instilled learnings from Amanda's presentation into their business.Tourism Industry Council Tasmania
Amanda Stevens was outstanding and brilliantly received by our audience. Loved her.Telstra Licensee Association
Amanda Stevens was the right person for our business right now. Her message was on point, and she was able to highlight some great themes in a manner that was part story teller, part lecturer and part comedian.ESS Support Services Worldwide
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