Effie Zahos

About Effie

Effie Zahos is one of Australia's most trusted and accessible voices on personal finance, with two decades as editor of Money magazine — a role she held from 1999 to 2019 — and a prolific media career spanning television, radio and print. She has since held senior roles including Chief Content Officer at InvestSMART and editor-at-large at Canstar, she is a regular contributor to Channel 9's Today Show, and she sits on the board of Ecstra, which works to advance financial literacy. An economics graduate, she is the author of A Real Girl's Guide to Money, The Great $20 Adventure and Ditch the Debt and Get Rich, and has spent her career cutting through the complexity of financial products and planning to give ordinary Australians the confidence to take control of their money.

Her speaking is built on the same principles that have made her media career so enduring: a talent for making the technical approachable, a genuine belief that financial literacy changes lives, and an ability to talk about money without the condescension or fear-mongering that characterises so much in this space. Whether the subject is building wealth, budgeting for goals, or investing on behalf of the next generation, Effie delivers content that audiences can act on immediately.

Effie is a natural fit for corporate wellbeing events, women's conferences, financial services audience days and any gathering where the room wants to feel more in control of their financial future. She is warm, engaging and disarmingly frank — the kind of presenter who makes people feel both better informed and genuinely capable of doing something about it.