Malaysian business broadcaster, six-time author, and the journalist who has interviewed over 5,000 of the world’s most prominent people — from Simon Sinek to Jack Welch to Prince Andrew.
Freda Liu spent a decade at the helm of Malaysia’s only business radio station, conducting more than 5,000 interviews with some of the world’s most prominent thinkers, leaders and public figures — among them Simon Sinek, Former Finnish Prime Minister Alexander Stubb, motivational speaker Nick Vujicic, former GE CEO Jack Welch, HRH Prince Andrew and WikiLeaks founder Julian Assange. She is a six-time author, with titles including PR Yourself, Bursting Fixed Mindsets, In Your Skin, and her 2021 book Life’s a Stage: Stories of an Empowered Life.
What Freda brings to the stage is a perspective shaped by thousands of hours of deep conversation with people at the top of their fields — and by her own experience of building a career, maintaining her voice, and navigating a serious personal downturn with grace and resilience. Her themes of mindset, storytelling, personal branding and empowerment are grounded in direct observation of what actually differentiates exceptional people from the rest.
For corporate conferences, leadership programs, women’s events and media industry gatherings, Freda Liu is an engaging and credible choice. She speaks from genuine experience — both as a practitioner of broadcast communication and as someone who has built a career on understanding what makes people compelling. Her sessions leave audiences with practical insight into how to present themselves, tell their story, and engage with the world more effectively.
Freda Liu is a keynote speaker based overseas who speaks on business strategy, media & journalism and women in business. Book through Executive Speakers Australia.
Why is it important to develop your personal brand? How do you get started?
What life stage are you at? How do you learn from the past, live for the present and prepare for the future?
What’s holding female entrepreneurs from striking it big? How do female entrepreneurs take their business to the next stage?
Struggling to live a balanced life? How can you develop life skills so that each day is purposeful and meaningful.
I was first inspired by Freda when I observed how she dealt with a serious "down" period. Freda navigated through that time, while making sure that she kept the world around her positive. Then there is "don't-just-talk-about-it, make-it-happen" Freda. She inspires by action. Amid her busy schedule, Freda is an author, and is inspiring countless others with her stories.CEO, Elementrix
In my 30 years of working in the Asia Pacific region with some of the largest and biggest global name brands, and with my frequent interactions with media journalists, there are only a few I have professional admiration for. I think Freda Liu is a world-class journalist.Vice President, Malaysia Digital Economy Corporation
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