Co-founder and CEO of Vinomofo, Australia's largest independent online wine retailer
Justin Dry launched Vinomofo in April 2011 from a garage in Adelaide with a co-founder, a bold idea and very little else. Over the decade that followed it became Australia's largest independent online wine retailer, amassing more than 500,000 members and revenues exceeding $70 million, earning Justin recognition as Spotify Young Entrepreneur of the Year at the Australian Startup Awards and a place on the Top 50 People in E-Commerce list five times over.
The Vinomofo story — from startup garage to global brand to acquiring Australia's leading Food and Wine events company REVEL Global — is not just impressive in scale. It is a masterclass in how to build a genuinely human brand at speed, compete against much larger incumbents, and stay true to a founding culture while the business around it grows into something neither founder could have predicted.
Justin is a regular on television and radio across CNBC Asia, Bloomberg Asia, Sky News Business and the ABC, and was one of the central figures in the documentary The New Hustle — alongside Canva and Safety Culture. He speaks with the raw honesty of someone who has lived the entrepreneurial rollercoaster without smoothing out the hard parts — and his audiences leave richer for it.
Justin Dry is a keynote speaker based in Victoria who speaks on business strategy, innovation and motivation. Book through Executive Speakers Australia.
From humble beginnings in a garage in Adelaide in 2011, to 10 years of incredible growth and growing a tribe of over 500,000 wine loving customers around the world, Justin shares the adventure. But at the heart of this journey of growth is a company built on the idea of creating a human brand. Justin believes that everyone can learn how to build an incredible brand and in this keynote he shares his top tips and tricks to not losing sight of that brand throughout growth.
The story of Vinomofo is truly impressive and the audience will take away real action items that they can implement into their business and companies. Whether you're an employee or a business owner, you will be richer in knowledge from listening to Justin share this journey.
One aspect of growth within a business that is not often talked about is what happens when the big guys not only start paying attention to you, but take it a step further and try to ruin your business. Small businesses are so often targeted by their competition and that can be really intimidating.
Justin is passionate about lifting the lid on this topic and sharing how he guided his company through this exact scenario. Instead of burying his head in the sand, he stood tall and faced big guys head on – and not to spoil the ending – but he won!
This keynote is aimed directly at entrepreneurs or people that want to be an entrepreneur in the future. We all know that owning a business can sometimes look glamorous and appear easier than it really is. Well Justin is here to share the ups, downs and sideways of building a business and becoming an Entrepreneur.
In this raw and honest keynote, he will explore the challenges (and unglamorous side of owning your business), as well as the setbacks and true failures that he has faced along his journey. But more importantly, he will explore why resilience is required to overcome those challenges and always keep moving forward. This particular keynote is aspirational but also allows the audience to see a path forward for themselves.
In this keynote, Justin shares the journey from a 10-year-old entrepreneur to the Founder and CEO of a Global Wine Powerhouse. There have been many ups and downs along the way and Justin shares it all, not leaving out the hard parts and challenges he has faced.
It's very rare that a successful entrepreneur is open and honest about the journey and allows the audience to understand not only the wins but also the losses. The audience will leave this keynote with a greater appreciation for the Entrepreneurial journey and lessons that they can apply to their own businesses or companies.
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