Sami Makelainen
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Sami Makelainen

Strategic foresight leader who founded Telstra's foresight practice and now runs Transition Level

About Sami

Sami Makelainen founded Telstra's strategic foresight practice and now runs Transition Level, his own Australia-based consulting firm. He brings more than 25 years from global companies including Nokia and Telstra, a master's degree in computer science and certification as a Foresight Practitioner. His perspective was shaped by years inside a complex telecommunications business that had to bet on which technologies actually mattered — and which were noise — across the entire post-iPhone era.

What he brings to a corporate stage is unusual: a futurist who is also a working strategist. He speaks on emerging technology, responsible AI development and AI governance, the impacts of conspiracy theories, and a particular focus on mindful automation — helping organisations calibrate strategy rather than react to each new tool. He has published through the Institute for the Future, Sydney Business Insights and Kauppalehti, speaks regularly at RMIT and Deakin, and has appeared on MIT Technology Review's In Machines We Trust. His keynotes are clean, dry and free of futurist showmanship — the kind audiences trust because the analysis stands up.

Sami is a strong fit for technology, financial services and senior strategy audiences who want a serious read on what is coming, not a slide deck full of speculative graphics.

Speaking topics

Sami Makelainen is a keynote speaker based in Victoria who speaks on artificial intelligence, innovation and sustainability & ESG. Book through Executive Speakers Australia.

What clients say about Sami Makelainen

He was very informative and engaging.
Mildura Senior College
I've known Sami for several decades, we worked in the telecommunication industry, he is a leading thinker in our industry. I asked Sami to keynote at my event TADSummit, the thought-leadership conference in programmable communications / telecoms for over 10 years. Sami gave an excellent and prescient keynote on "Mindful Connections". His presentation continues to be highly relevant given the rise of weak AI systems like ChatGPT and Bard. I continue to use his 3 core recommendations with many clients: Not every connection is a good connection – what could go wrong?; Avoid creating brittle systems by focusing purely on efficiency, embrace purposeful inefficiency; Help change the culture to be more like safety critical industries. People’s privacy, confidentiality, safety, well-being are critically important to your business.
Founder, TADHack, TADSummit
Thank you for being part of our recent customer event as a keynote speaker. Your Generative A.I. presentation was very informative, engaging, and thought provoking! You shared great insights and highlights of the risks and potential power of A.I. for our audience to consider.
Telstra Wholesale
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