McCrindle Director of Communications and social researcher — on generational change, consumer trends and the future of work.
Ashley Fell is Director of Communications at McCrindle, one of Australia's most respected social research firms, and co-author of multiple books on generations, the future of work and how Australians are actually changing the way they live, spend and choose employers. Her work draws on the underlying research rather than recycled trend commentary.
Her keynotes are evidence-led and refreshingly specific. Audiences leave with a sharper, data-backed view of how each generation is showing up in the workforce, what the implications are for hiring, retention, marketing and customer experience, and where the next decade of change is actually heading.
For event organisers, Ashley is a strong fit for HR and people conferences, marketing events, leadership programs and any in-house audience where the brief is to lift the conversation past trend headlines into the research underneath. She works in-person and virtually.
Ashley Fell is a keynote speaker based in New South Wales who speaks on leadership and women in business. Book through Executive Speakers Australia.
The future of work is being reshaped by generational change, evolving expectations and rapid advances in technology, including AI. In this keynote, Ashley unpacks how these forces are transforming the way we work, lead and collaborate. Drawing on the latest research and real world insights, Ashley explores how we can harness technology while keeping trust, wellbeing and human connection at the centre of work.
The future consumer isn’t just younger - they’re more values driven, digitally fluent and change weary than any generation before. In this keynote, Ashley explores how generational experiences, economic pressure and cultural change are transforming consumer behaviour - and how to design products, services and experiences that resonate in a fastmoving future.
For the first time in history, five generations are working side by side - each shaped by different experiences, expectations and definitions of success. In this keynote, Ashley explores how generational diversity is reshaping talent attraction, engagement and retention. It will equip leaders with practical strategies to build inclusive cultures that attract great talent, retain high performers and unlock the strengths of every generation.
Ashley was extremely well received. Great balance of data and information with effective storytelling and an engaging presentation style. We have received nothing but positive feedback on how poised and effective Ashley’s communication style was.Australian Association of Graduate Employees
Ashley is a rock star. She was a hit with our audience and is an excellent presenter. She connected well with the participants of the conference and we are grateful for her major contribution to the success of the conference.International Educators Conference
Ashley's contribution to our conference was exceptional. Her insights and engaging presentation significantly enriched the overall experience for our attendees and they are still raving about it. It was an absolute pleasure working with Ashley.DRB Conference, Las Vegas
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