Tracy Sheen

About Tracy

Tracy Sheen has been at the front edge of technology adoption for her entire career. She sold Australia's first mobile phones in regional markets, launched SMS, and was there for the iPhone's arrival — not as an observer, but as someone actively getting new technology into people's hands. Today she works as Australia's most recognised AI and digital literacy speaker, having delivered more than 2,000 presentations to governments, councils, and corporate leaders. Her book The End of Technophobia won Australian Business Book of the Year, and her follow-up, AI & U, continues that mission of making technology genuinely accessible.

What sets Sheen apart is the REIMAGINE Framework she developed for AI readiness — a practical, structured approach that gives organisations a clear path through the noise. She is also openly neurodiverse, identifying with both ADHD and autism, and brings that perspective to her work on innovation and problem-solving in ways that are candid and often illuminating. Her credibility is not borrowed from trend-watching. It is built from twenty-plus years of being the person who actually explains the technology and makes it stick.

Sheen suits conferences and corporate events where audiences need to move from anxiety to action on AI — particularly where leaders are non-technical but need to make real decisions. She is equally strong at government forums, industry summits, and professional development days where the goal is not inspiration for its own sake but practical capability that people can apply the following week.